Empire Energy: AI-Powered Lead Generation

The Challenge

Empire Energy, a leader in the energy and generator installation business, recognized that the key to scaling sales lies in targeting the right customers at the right time—typically before or shortly after they apply for permits related to electrical upgrades, generator installations, solar integrations, etc.

• Manual Processes: The team was struggling with time-consuming manual processes to locate, gather, and qualify leads from public county permit websites.
• Lack of Real-time Visibility: They had no efficient way to monitor ongoing projects across multiple counties simultaneously.
• Poor Lead Quality: Due to untimely outreach, many permits were found too late in the process, resulting in missed opportunities.
• No Prioritization System: Without a scoring system, the team couldn't effectively prioritize leads based on likelihood to convert.

Empire Energy needed a turnkey AI-powered system to scrape, score, store, and surface high-quality leads—automatically and in real-time—to stay ahead of competitors and maximize conversion opportunities.

Our Solution

After analyzing Empire Energy's requirements and challenges, we developed a comprehensive AI-powered lead generation system with four key components:

The solution was designed to overcome several technical challenges, including inconsistent website structures across counties, anti-bot protections, and the need for latency-tolerant retries and error handling.

Our AI lead scoring engine was particularly innovative, using natural language processing to extract meaningful insights from permit descriptions and combining them with location data and historical patterns to generate highly accurate lead quality scores.

Expected Outcomes & Implementation Plan

The implementation of our AI-powered lead generation system for Empire Energy is just beginning. We're developing a comprehensive solution that will cover multiple counties simultaneously from the start. Here's what we're planning to deliver:

• First-Mover Advantage: The system will position Empire Energy as the first to contact potential customers, significantly increasing conversion rates.
• Multi-County Coverage: We're building scrapers for multiple counties simultaneously from day one, significantly expanding their market reach without additional staffing.
• Optimized Sales Focus: The AI scoring system will allow the sales team to focus exclusively on the highest-potential leads, maximizing efficiency and ROI.
• Data-Driven Insights: The analytics dashboard will provide valuable insights into market trends and customer behavior across different regions.

As the system processes more data over time, the AI scoring engine will become increasingly accurate at identifying high-value opportunities. The multi-county approach will provide a rich dataset for training the AI, resulting in more precise lead scoring across different geographic regions.