Empire Energy
Helped Empire Energy turn public permits into a sales pipeline with AI as they expanded their generator dealership operations.
The Problem
Running a generator dealership is tough, and turning scattered public permit records into real sales is one of the hardest parts. Between county portals that all work differently, hidden 'related permits,' and constant follow-ups, Empire Energy's reps were spending hundreds of hours per month hunting, cleaning, and deduping permit data using spreadsheets, bookmarks, and text messages. Small misses in signals led to lost high-intent opportunities, and every time new permits dropped, someone had to redo everything manually.
The Solution
We built Empire Energy's Permit Intelligence Platform, a lightweight AI-powered app that ingests new permits and related records continuously from target counties. It cleans and standardizes applicants, contractors, addresses, and descriptions to remove duplicates, then ranks each opportunity with an AI-assisted score based on intent signals, recency, valuation patterns, and geo-fit. The system suggests next steps automatically when new permits drop or a record changes status, and improves over time as reps log outcomes and feedback.
The Takeaway
Prospecting shouldn't feel like solving a jigsaw puzzle every week. For teams like Empire Energy where timing and territory matter, AI can turn a painful manual hunt into a smooth, one-click call list. Our biggest takeaway? The simpler the tool, the stronger the adoption. Reps want more time. And that's exactly what the Permit Intelligence Platform gives them.